FluffCrew
Led UX design for a personalized puppy training platform and designed a complete e-commerce website to offer tailored solutions for first-time pet parents.
Web Design | April - July 2023
Research
Ideation
Interaction design
Visual design
Problem
In India, pet parents seeking effective puppy training solutions face a unique challenge. While a wealth of online resources exists, the lack of direct competition leaves them uncertain about the reliability of available advice and the availability of necessary tools. Additionally, busy lifestyles limit their capacity to extensively research each training tool or issue.
Solution
What's needed is a user-centric solution that provides precise guidance and readily accessible tools for Indian pet parents to efficiently and effectively train their puppies. A solution that offers precise guidance and ready-to-use tools tailored to the specific needs of Indian pet parents.
Hello, I’m Hrishikesh, a UX designer deeply connected to the world of being a pet parent. At FluffCrew, we're on a mission to transform the pet industry right here in our community. This project holds personal meaning for me, from first-hand experience raising my own lively Labrador.
Navigating the challenges and joys of pet parenting allowed me to empathize profoundly with the needs of fellow pet owners. This empathy fuels our user-centric design principles, ensuring that our solutions cater to the unique needs of both pets and their owners. Our project isn't just about products; it's about creating a tailored, effective, and heartwarming experience for every member of the FluffCrew family.
User Research ↓
Understanding the User
We used various research methods to understand the challenges pet parents face in training their puppies. The surveys provided insights into their training habits and the tools they rely on. Through interviews and contextual inquiries with pet parents, we gained a deeper understanding of the real-life struggles they encounter. Secondary research helped us compare existing solutions in different markets. These methods not only confirmed our assumptions about the need for reliable guidance but also highlighted additional pain points.
Making Sense Of It All
Training Tools
Age
User Issues
Who's The User?
From our research, we identified one primary persona: a person, likely managing a busy work schedule, who is navigating the challenges of raising a puppy for the first time.
Competitive Analysis
!
In the Indian pet market, there's a gap. Surprisingly, there are no structured puppy training kits to be found. It's uncharted territory.
To gain a better understanding of the bigger picture, we ventured overseas to explore what the international pet market had to offer. We sought insights into what worked well and what didn't quite hit the mark. Additionally, we examined a local player—an indirect competitor in the realm of Montessori kits for kids. While their products differ, they've provided invaluable insights into customer expectations, marketing methods, and usability standards.
Expert guidance is important for obedience training through guides and videos.
Mental stimulation and quality toys are key to raising smart and happy puppies.
Personalized kits should address real challenges users face at different stages.
Pricing should be affordable to reach more people.
Community engagement builds brand loyalty through exclusive events and interactions.
Design Process ↓
Brand Identity
For a start-up selling puppy training kits, establishing a strong brand identity goes beyond just the products themselves. It's about creating a connection with pet owners and fostering an environment of trust and support. This connection is built through two key elements: brand voice and brand colors.
1
Friendly
tone to foster approachability
2
Nurturing
essence to provide a supportive experience
3
Compassion
to resonate with user on deeper level
By carefully crafting both a consistent brand voice and a visually appealing color palette, our start-up can create a lasting impression on potential customers, building trust and loyalty and ultimately establishing itself as a partner in the journey of raising a well-trained and happy puppy.
Low-Fidelity Wireframes
Low-fidelity wireframes lay the foundational structure of our website design, focusing on basic elements and layout without intricate details. These sketches provide a broad overview, helping to streamline the user experience and iterate quickly on the fundamental structure.
Testing the Waters
Tasks
1
Navigate to the product page of a specific puppy training kit and go through the process of purchasing it.
2
Explore the website to locate resources or information that would help you address any concerns or questions as a first-time pet owner.
Key findings
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Users had difficulty navigating and locating the blog page
!
There was confusion about where to create a dog profile
!
Users struggled to identify the appropriate category for specific problems on the blog page
Iterations
Final Designs
These are the final designs obtained after an iterative design process, carefully crafted from the insights gained in usability studies. Every design choice is based on maintaining the brand identity, encompassing the brand voice, colors, and optimizing the user experience.
Product Page